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Super A Serum with retinol and bakuchiol
In clinical trials, 100% saw smoother, softer skin with a renewed healthy glow after 4 weeks - Best retinol serum
Super A Serum
with 3 Forms of Retinoids and Bakuchiol
1.02 fl oz
Our new, updated, super potent formula! From discoloration to wrinkles to skin roughness, this active-packed serum is a game changer. Combining three bioactive retinoids & bakuchiol, this serum brings marked results to the appearance of sun-damaged, aging skin. Hyaluronic acid, polyglutamic acid & other hydrating actives soothe & plump while retinoids work their magic.
In clinical trials, 100% of participants saw smoother, softer looking skin after 4 weeks.

HPR – An advanced, bioavailable retinoid that brings marked results to the appearance of sun damaged, aging skin.

Retinyl Linoleate – A beloved & stable retinol ester that reduces visible signs of skin aging.

Retinol – A skincare powerhouse, retinol dramatically improves the appearance of skin texture, wrinkles & discoloration.

Bakuchiol – Derived from the babchi plant, long used in Ayurvedic & Chinese medicine, this gentle, yet potent, natural ingredient works like a retinoid to rejuvenate the skin.

*This formula is very powerful - we recommend starting every OTHER night and always following with a moisturizer

Usage: Daily | Nighttime

Directions: Massage 2-4 drops into skin after cleansing. Follow with moisturizer. Can be alternated nightly with the AHA Exfoliating Peel.


Can I wear this during the day?
Anytime you exfoliate (whether it is with a scrub, alpha hydroxy acids, a cleansing brush, etc.) you should be extra diligent about protecting your skin from the sun as you are revealing new skin cells that are more susceptible to damage. We recommend that our Super A Serum be used at night and sunscreen and a hat be used during the day to protect the skin.

Can I use this while pregnant or nursing?
We always recommend contacting your health care provider directly regarding questions about ingredients that can be used during pregnancy and breastfeeding. That said, this product does contain vitamin A which is the ingredient in our line that is usually advised against during pregnancy and breastfeeding.

Can I layer with the AHA Exfoliating Peel?
We normally recommend alternating use of vitamin A (such as retinoids) with alpha hydroxy acids at night rather than layering them as they can over-exfoliate and irritate the skin when used together. Our AHA Exfoliating Peel contains a gentle, yet effective blend of glycolic and lactic acids making it a great option for exfoliation. You can follow with a moisturizer a few minutes later so that the serum has time to fully absorb into the skin.

What are the benefits of this serum?
The Super A Serum is formulated to help reduce the appearance of fine lines and wrinkles, diminish the appearance of age spots and skin discoloration, and improve the appearance of sun-damaged skin.

What is bakuchiol?
Derived from the babchi plant, long used in Ayurvedic & Chinese medicine, bakuchiol is a gentle, yet potent, natural ingredient that works like a retinoid to rejuvenate the skin.

What is the difference between the original Vitamin A Serum and the Super A Serum?
The original Vitamin A Serum formula contained a single retinoid called HPR, while the new Super A Serum contains three bioactive retinoids: HPR, retinol, and retinyl linoleate. We also added bakuchiol, a plant-sourced active that acts like a retinoid and works beautifully alongside the retinoids to deliver marked results to sun-damaged and aging skin.

Is this suitable for sensitive skin?
Because these vitamin A derivatives are potent, we recommend starting with application every other night until skin adjusts to avoid dryness and irritation. If you have highly sensitive or reactive skin, it is best to patch-test to ensure that it works for your skin prior to application.

What is the difference between the Super A Serum and The AHA Exfoliating Peel?
The new Super A Serum contains 3 bioactive retinoids, including HPR. We have also added retinol as well retinyl linoleate along with bakuchiol, a plant-sourced active that acts like a retinoid and works beautifully alongside the retinoids to deliver marked results to sun-damaged and aging skin.

The AHA Exfoliating Peel is a blend of 10% alpha hydroxy acids (glycolic and lactic) and is a must-have for anyone looking to brighten the complexion, and keep pores clear. Alpha hydroxy acids dissolve dead skin cells and keratin that builds up on the surface of the skin, while Gigawhite brightens skin and reduces the appearance of discoloration.

Our formulas are created with the highest standards in mind - utilizing clean & safe ingredients to ensure beautiful, healthy skin.

Water (Aqua), Aloe Barbadensis Leaf Juice, Propandiol, Glycerin, Squalane, Caprylic Capric Triglycerides, Retinyl Linoleate*, Bakuchiol, Tremella Fuciformis Sporocarp Extract, Polyglutamic Acid, Dimethyl Isosorbide, Hydroxypinacolone Retinoate*, Retinol*, Cetearyl Alcohol, Cetearyl Glucoside, Phenethyl Alcohol, Caprylyl Glycol, Oat Beta-Glucan, Ethylhexyl Glycerin, Stearyl Phosphate, Stearyl Alcohol, Coffea Arabica (Coffee) Fruit Extract, Acetyl Glucosamine, Sodium Hyaluronate Acid, Xanthan Gum, Steam-Distilled Citrus Aurantium Dulcis Peel Oil, Tocopherol *form of Vitamin A

Boxes are printed with soy inks on FSC certified paper. Glass bottles and droppers are fully recyclable. Rubber tops and plastic seals are accepted through our free recycling partnership with TerraCycle.

Customer Reviews

Based on 86 reviews
lydia Hancock
This puts other retinols to shame

This retinol saved me from having to go to the dermatologist. I hade two rather large/angry milia on my chin , I used this for a few weeks and finally all the gunk came out . All my acne prone and plugged skin is so much clearer and smoother , and I’m not fighting with milia any longer . I had used the ordinary retinol in the past and it did nothing . This retinol is gentle and effective !


Whenever my skin starts to feel bumpy/uneven or starts breaking out I use this and it clears everything right up!

I love this!

I have sensitive, reactive and silly skin ! I have tried prescription retinoids before and my skin did not like them at all. I have had zero negative reaction only positive . I have been using this 2 months straight every night followed by peptide serum and it’s a game changer . It’s helped with texture, hydration, and dark spots. Thanks to “Amy” for sending a sample to try and always giving helpful advice !!

Jessica M

Mad hippie products have not only turned around my skin from being red, irritated and acne prone to clear and calm, they’ve for real changed how I feel about myself. I no longer wear foundations, powders, cc’s or anything else. I alternate serums and moisturizers, top it off with mad hippie SPF. My skin looks matte, clear and beautiful and I’m good to go.

Tolerating This!

For reference I am a 54 ears old and had laser resurfacing in April. I was looking for something to enhance the results I got with that procedure. I was nervous about trying this retinol as I have been sensitive in the past to other brands which have left me red, itchy, and swollen. I have been using this nightly for about two weeks with a moisturizer. My skin is already visibly brighter, smoother, and my under eye puffiness is much less!! I am tolerating this without the side effects, making me think that this brand is cleaner and free of chemicals and was not the retinol? I am amazed.