The Truth About Skin Care Percentages
Evaluating skincare products for efficacy beyond simply percentages
IS MORE ALWAYS BETTER?
The answer is a resounding” no”. The body is only able to absorb a certain amount of any specific active at a time. Concentrations beyond this simply cause irritation and other potential side effects. Is it better to take 10 multivitamins in the morning rather than 1 with the specific concentrations of the many vitamins & minerals your body needs?
MORE THAN THE SUM OF ITS PARTS
We formulate products with actives that work in conjunction and feel that honing in on one ingredient alone doesn't give you true insight into the effectiveness of a formulation. For example, we can look at the harmonious relationship between Ferulic Acid and Vitamin C + E. When a very small concentration of Ferulic Acid was added to a formulation of Vitamin C + E, it doubled the antioxidant photo-protective effect of the formulation as a whole (https://pubmed.ncbi.nlm.nih.gov/16185284/).
When we formulate, we look for ingredients that compound each other's efficacy & work in conjunction. We don't build formulations around a single active, but a multitude.
When we formulate, we look for ingredients that compound each other's efficacy & work in conjunction. We don't build formulations around a single active, but a multitude.
DIFFERENT FORMS, DIFFERENT CONCENTRATIONS
There are many different forms of some active ingredients, such as Retinoids & Vitamin C, commonly used in skincare. Each form has its benefits and drawbacks as it relates to potency, oxidation and stability, as well as their own recommended concentrations for optimal efficacy without side effects. With that, you simply can't compare products with varying forms of actives on a percentage basis.
“Unlike retinol on its own, which needs to be activated, this serum is already an activated form of vitamin A, so it’s incredibly effective.”
-Dr. Jaliman, Board Certified Dermatologist
-Dr. Jaliman, Board Certified Dermatologist
CLINICALS MATTER
Our chemistry team works closely with suppliers to ensure we are always utilizing the recommended concentrations of active ingredients in each of our products. These recommendations are based on clinical trials performed on each specific active, but it doesn't end there. We then perform additional clinicals on our finished formulations to ensure our products are both incredibly effective and non-irritating.
EXPERTLY FORMULATED
Mad Hippie's products are the result of collaboration among diverse experts, including cosmetic chemists, compounding pharmacists and alternative medicine practitioners. This multidisciplinary team combines cutting-edge science with natural wisdom to create innovative, effective skincare formulations. Our ongoing research and commitment to sustainability ensures we're always at the forefront of skincare innovation, delivering products that work synergistically to produce real results.
EMULATORS
We're proud to make the #1 selling natural skincare product in the country (SPINS ‘24). And, with over 15 years of brand history, we're well-acquainted with emulators and copycats. We've even seen counterfeits of our products being sold online! While imitation is the sincerest form of flattery, we have no desire to aid other labs in recreating our proprietary formulations.
MONEY BACK GUARANTEE
We are confident that you will love our formulations and what they can do for your skin. That's why we offer a money back guarantee on all of our products. If not completely satisfied, send back a bottle or jar, full or empty, and we will refund you 100% of your product purchase price. It's our no-risk guarantee. If you aren't happy, we aren't happy.