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A woman holding Mad Hippie Vitamin C Serum with the dropper raised, outdoors in the sun

Vitamin C Serum

Your 8 weeks start today.

Your free 8-week plan, by email

  • Today4 first-week tips, like how much to use
  • Week 2What to pair with it at night
  • Week 8What to expect, and where to restock

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A woman at her mirror in the morning, holding Vitamin C Serum

How to use it

  1. Start with freshly cleansed skin.
  2. Massage 2–4 drops into your face and neck, avoiding the eye area.
  3. Give it 30–60 seconds to absorb.
  4. Follow with moisturizer and a broad-spectrum SPF.

Mornings are best. Two drops covers most faces.

Not sure what goes with it?The skin quiz takes about a minute and builds a routine around the serum you already have. Take the skin quiz

What's inside

Eight actives. These four do most of the work.

Vitamin C (SAP)
A form of vitamin C that's more stable than L-ascorbic acid and less prone to oxidation. It brightens the look of skin and is kind to acne-prone skin.
Vitamin E + ferulic acid
Antioxidants that work alongside vitamin C. Together, C, E and ferulic acid are the classic trio for brighter-looking skin.
Hyaluronic acid
Binds moisture to skin, so it feels hydrated from day one.
Konjac root + chamomile
Calming botanicals that support a healthy moisture barrier.
Full ingredient list

Water Deionized, Vitamin C (Sodium Ascorbyl Phosphate), Alkyl Benzoate, Vegetable Glycerin, Water, Glycerin, Sodium Levulinate, Sodium Anisate, Clary Sage (Salvia Sclarea), Grapefruit (Citrus Grandis Seed Extract), Hyaluronic Acid, Amorphophallus Konjac Root Powder, Aloe Barbadensis Leaf, Vitamin E (Tocotrienol), Ferulic Acid, Chamomile Flower Extract (Recutita Matricaria), Sodium Phytate, Xanthan Gum, Hydroxyethyl Cellulose

  • Dermatologist recommended
  • PETA certified vegan and cruelty-free
  • No synthetic fragrances
  • Paraben and phthalate free

In the press

“A miracle worker.”

“The blend of antioxidants (including ferulic acid and vitamin E) promotes a brighter complexion…”

Named theGlow-Getter Serum

“Sinks into your skin to shield it from damage… Yeah, that’s what we in the industry call MAGIC.”

“A sophisticated formula with ferulic acid to potentiate and help brighten & smooth.”

Dr. Debra JalimanBoard-certified dermatologist, NYC
Also recommended by Dr. Jaliman in Women's Health

Reviews

Our most reviewed serum. A few from our site:

★★★★★
“Using it over 5 years and nothing compares.”
Clarissa B.
★★★★★
“I’ve been using it for about 8 months now and my skin is definitely brighter, and I just love the way it smells and feels in the morning.”
Robin P.
★★★★★
“Skin feels soft and very hydrated!”
Angela P.

Good to know

When will I see a difference?
Give it the full eight weeks, every morning. In our 8-week study, 34 women used it daily and rated their own skin at the end:
94%said skin looked brighter
100%said texture felt softer
91%said tone looked more even
Can I use it at night too?
Mornings are best. You can also use it at night if you're not using another serum then.
Can I use it with retinol, niacinamide or exfoliants?
Yes to all three. Keep retinol and exfoliants to the evening and the serum in the morning, so each one gets a clean run.

The Hippie Creed

Our place is not in front of a mirror.
Or tethered to a bathroom sink.
It's out there.

Here we choose to age with confidence. Not fear.
We push our bodies and nurture our skin.

If it's freethinking, non-conforming, birthday suit wearing, naked ingredient lovers, we are the OGs.

A woman smiling, bare skin, morning light

Who we are

  • Radically clean since 2009Clean before clean had a shelf of its own, and still independently owned. No investors, no trend-chasing.
  • Made in the USAFrom ingredients sourced worldwide.
  • $1 to conservationFrom every sale on our site. Our partners are Save the Elephants and the Pollinator Partnership.
  • Packaged with careA glass bottle you can recycle curbside, FSC-certified cartons and soy-based inks.

Clean and effective skincare, made simple.

Questions? Email info@madhippie.com. A real person answers.