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Daily Protective Serum

Daily Protective Serum

1.02 fl oz

Hydrate, nourish, and protect with clear mineral SPF 30+. Lightweight, water-resistant, and formulated for everyday wear.

Hydrate, nourish, and protect with clear mineral SPF 30+. Lightweight, water-resistant, and formulated for everyday wear.

30+ SPF

Feels like serum. Protects like SPF.

Non-nano zinc oxide No white cast · won’t clog pores

  • Feels like skincare
  • No white cast with clear zinc
  • Won’t clog pores

60 days, money-back guarantee

$0.00 each
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Selling Plans
$22.99
$22.99
each
$22.99
$22.99
each
 30 days

Feels like skincare.Not sunscreen.

  • Dermatologist Recommended
  • Vegan & Cruelty-Free
  • No Synthetic Fragrances
  • Paraben & Phthalate Free
Daily Protective Serum
Daily Protective Serum key ingredients: zinc oxide SPF, buriti fruit oil, hyaluronic acid and resveratrol.
Daily Protective Serum key ingredients: zinc oxide SPF, buriti fruit oil, hyaluronic acid and resveratrol.

Formulated with
powerful actives

See what's inside

30+ SPF with 80-min water resistance

Nourishes and moisturizes skin

Moisturizes skin and visibly reduces wrinkles

Powerful anti-aging properties

Plumps skin and visibly reduces fine lines

Dramatically improves skin hydration

The Original Clean Skincare

Sourced responsibly &
free of harmful ingredients.

AM
Application

How to use

AM
Skin Types:All Skin TypesAll

Shake → apply 15 min before sun → reapply every 2 hrs

  1. Shake well

  2. Apply liberally & evenly 15 mins before sun exposure

  3. Reapply every 2 hours or as needed!

FAQ

Our Formulas

Potent + barrier-safe

Vegan & Cruelty-Free
No Synthetic Fragrances
Dermatologist Recommended
Paraben & Phthalate Free

Conservation & Sustainability

$1

of every web sale goes to conservation

Save the ElephantsPollinator Partnership
  • Glass, endlessly recyclable
  • FSC-certified cartons
  • Soy-based inks
  • Pact Collective partner
  • 5 stars: 63 (90%)
  • 4 stars: 4 (6%)
  • 3 stars: 1 (1%)
  • 2 stars: 1 (1%)
  • 1 star: 1 (1%)
K
Kathryn B.
Great daily sunscreen

It’s a great daily sunscreen for my face, lightweight and works well under my makeup.

S
Samuel K.
Applies easily!

Applies easily without leaving any white residue behind. I use it every day!

A
Anonymous
Not loving it like other products

Although I really like the feel on my skin, unfortunately it leaves a noticeable and lasting white haze due to the zinc oxide, even when it’s rubbed in well. Would not purchase it again.

M
Maria K.
Love all the products i have tried so far !!

Love all the products i have tried so far !! Great brand

S
Stephanie S.S.
I’m a huge fan of all Mad Hippie serums!

I’m a huge fan of all Mad Hippie serums!
It absorbs so nicely! Also a huge fan of the cleanser! Smells amazing!❤️

K
Kyla T.
Goes on easy with no delay to 'sink in'

Goes on easy with no delay to 'sink in'. I'm following up with a moisturizer and then my usual simple make up which is behaving as if the serum wasn't there. In a good way. I assume it's blocking the sun but haven't really tested it on a super exposed day. On those days I have added a stronger sunblock to be sure. Nice smell.

L
Laura L.
I love the serum

I love the serum. It is lightweight and has SPF. It goes on smoothly and soaks in quickly.

P
Phyllis G.
This serum goes on so smoothly and feels light

This serum goes on so smoothly and feels light. The protection is amazing!

C
CHARLES G.
High quality

High quality, great serum.

K
Kristie M.
It’s the perfect texture and coverage

It’s the perfect texture and coverage. Gives a healthy glow but not greasy!

S
Shelley M.
Love this product

Love this product. I wear it everyday!

J
Jacqui P.
I like the light consistency of the serum

I like the light consistency of the serum.
I use it on my hands.
Thanks

G
Grace M.
Easy peazy skincare for the lazy skincare girl

As a bare minimum, low effort kind of gal, this is the skincare for me. The C serum is seriously doing the most for the least. Big yes

A
Anonymous
My favorite spf

My favorite spf serum!

M
Marie
Love this product

Love this product.
Goes on smooth, effective and easy to use

O
Ohio F.
Fantastic product!

Fantastic product! The consistency is thin but the coverage is excellent. I was very skeptical of a sunscreen because they always seem to clog my pores and leave a greasy film. Mad Hippie Daily Protective Serum vanishes completely and makes a perfect base for a tinted moisturizer. This seems to act like a primer for me, as it helps my tinted moisturizer to stay in place better yet doesn't feel like a layer on my skin. I've never been much of a sunscreen user but now I find myself reaching for this every day!

A
Anonymous
Sunscreen

Light and protective. Smells nice

W
Willow L.
New go to sunscreen!

I absolutely love this serum mineral sunscreen! It's true to It's name with a serum consistency + texture and it applies so evenly. I'm light skinned and it doesn't appear to leave a white cast. When first applying, it seemed it may leave a white cast but blended in. Curious if it reacts the same for darker skin tones. Definitely recommend this product and plan to keep this as one of my staple sunscreens. I wish the SPF was higher and do wonder how much of the serum or layers I should apply to ensure it's doing its thing. The bottle is easy to keep in my bag to reapply but I do usually layer another sunscreen on top of it. Mainly for the extra protection but currently have a sunscreen to give a "glow" effect and the 2 sunscreens do well with each other. No piling etc. Cocokind and Mad Hippie have become my must haves in my skincare routine. Thank you for making amazing products, having generous sales so those of us can afford to keep restocking and the one time I chatted with customer service to help me with a product reaction issue; they were incredibly kind, professional and understanding. Felt so spoiled and appreciated the info they gave to help me understand the 'why' to why I reacted. Was incredibly helpful because it taught me not to mix 2 ingredients that don't always do well. Thanks MH!

L
Lauren M.
One of my favorite products! Great

One of my favorite products! Great,even coverage and sun protection. My year round staple, but especially in summer.

M
Melody S.
Great quality waterproof SPF for sensitive skin

I love this serum because it’s light, water proof, cruelty free, great ingredients, and the “white cast” is very minimal. The one thing that I don’t like is about 50% of the time it separates, even after shaking and keeping it out of the heat.

S
Suzanne C.
I’ve been using this product for 5ish years

I’ve been using this product for 5ish years, so right there that says a lot. It works, and it doesn’t stain the collars and necklines of my shirts if I’m careful, which is mainly why I started using this serum. I need throat protection, as well as collarbone, and I hated the heavy, greasier products that gave me ring around the collar. I appt it after my morning moisturizer all over my face and neck, let it soak in, then top off with a tinted moisturizer in spf30. I’m outside all day, so this routine is necessary! I love it, and my skin loves it! One continual gripe; the applicator “squirts” and splatters if you aren’t super careful, and secondly, no matter how much you shake it, every-time, the bottom of your bottle is going to be thin and very runny. Despite a few cuss words to that effect, I do love this serum for how it protects and feels light on my skin.

A
Amanda K.
Leaves my face glowing and protected!

Leaves my face glowing and protected! I use the daily protective serum every single day. It has become a nonnegotiable in my very minimalist skincare routine.

J
Janet S.
Light and non greasy sunscreen! Does not cause breakouts

Light and non greasy sunscreen! Does not cause breakouts, will continue to re purchase. Only wish it came in SPF 50!

E
Erika
Great

This is my second purchase of the Daily Protective Serum. It absorbs easily and has a nice smoothing finish. My only complaint is it leaves a white cast. I'm going to try the Sheer Tint Sun Serum next, but I wish you'd bring back the medium/dark tinted sun serum for darker skin tones!

J
Jenny B.
I’m loving all these products

I’m loving all these products. I’m a new fan and have since ordered almost the whole line! This serum in particular has such great texture and doesn’t leave my skin feeling oily at all!

A
Anonymous
Nice feeling formula, the Vitamin C wrecked my skin

The pros are that this sunblock is really lovely to put on and doesn’t feel greasy or have a heavy whitecast (although of course it has some.)

The real bummer is the Vitamin C. It gave me a rash.

I cannot seem to be able to find a nice sunscreen (which this is!) that doesn’t have either Vitamin C or niacinamide. I think it’s a good product in general but I just want a mineral sunscreen with no extra things. Both the tinted and non-tinted version have Vitamin C and honestly, it’s an unnecessary ingredient that can cause reactive skin issues for a lot of people.

J
Jojo
I seriously dislike sunscreen on my face but I

I seriously dislike sunscreen on my face but I do not want to look like the leathered-skin old women of Florida. After trying many other products and brands, I Came Upon This at the local Whole Foods store and instantly liked it. Serum, moisturizer, and this sunscreen and I'm good to go! It applies very nicely, no goop, no stickiness, and no white cast. Perfect. Whole Foods had Mad Hippie on sale and snagged a few items and stocked up. I love that i can pick up MH products locally and not have to deal with minimum purchase to get free shipping.

A
Anonymous
The ideal mineral protection I have been looking for

I researched a mineral-based sun protection product for a while and was excited to find this serum and to learn about the ethics of MH. I have only used it for one day, but so far, I notice no sensitivities; my skin feels soft and clean and not sticky or suffocated.

My only question is this: I have a minimal skincare routine—wash face with warm water, apply just enough jojoba oil to seal in moisture and not leave my skin oily. Is it ok to apply the Daily Protection Serum on TOP of the jojoba oil as the last step in my face care routine?

B
Brenda H.
Love it

Great clear sunscreen coverage!

J
Jennifer
My new daily go-to!

My new daily go-to! Works great and feels great. I only wish I could buy it in bigger jars.

The Original Clean Skincare

Sourced responsibly & free of harmful ingredients.

Sourced responsibly &

free of harmful ingredients.

Daily Protective Serum

$22.99