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Vitamin C Serum
Vitamin C Serum
Smiling model applying Vitamin C Serum to cheek using pipette
Vitamin C Serum bottle + boxes, sitting on stone slabs, with pale green background
Vitamin C Serum bottle + orange wedge sitting on two granite rocks, with gray background
Vitamin C Serum
with Konjac Root, Ferulic and Hyaluronic Acids
1.02 fl oz

Our award-winning serum is a harmonious blend of antioxidants that sinks beautifully into skin to leave it soft & glowing!  Utilizing Sodium Ascorbyl Phosphate, an advanced and stable form of vitamin C, this serum works wonders on aging, sun damaged and acne-prone skin.

In clinical trials, 94% saw smoother, softer, brighter skin with less discoloration after 8 weeks.

Same beloved formula - fresh new look!

Vitamin C – (Sodium Ascorbyl Phosphate) – One of the most vital ingredients in any effective skin care regimen, vitamin C is a powerful antioxidant and can help reduce the appearance of wrinkles & discoloration. Sodium Ascorbyl Phosphate, a more stable form of vitamin C than the commonly used L-Ascorbic Acid found in most skin care products, provides the same benefits, without the risk of oxidation and irritation that is often associated with L-Ascorbic Acid.

Vitamin E – Protective antioxidant that has been shown to reduce the appearance of wrinkles & discoloration.

Ferulic Acid – A natural antioxidant found in the cell walls of plants. When combined with vitamins C & E, Ferulic Acid has been shown in studies to have a compounding antioxidant effect.

Hyaluronic Acid – A naturally occurring substance in the body, hyaluronic acid begins to deplete as we age. Applied topically it can help increase the plumped up look of the skin.

Konjac Root – Exotic flower from Asia, helps to soften & smooth the skin while forming a thin protective barrier. Rich in nutrients such as copper, zinc, phosphorus, fatty acids, protein, carbohydrates, lipids, potassium, magnesium, iron, niacin, folic acid & vitamins A, E, C, D & B!

Chamomile Extract – Provides a thin protective shield, while naturally soothing and calming the skin.

Clary Sage – Helps eliminate overly-dry or overly-oily skin. Acts as natural toner & astringent.

Usage: Daily | Morning

Directions: Massage 2-4 drops into skin after cleansing. Follow with moisturizer and SPF. Can be layered over Hydrating Nutrient Mist if using.


What is the percentage of vitamin C?
Our Vitamin C Serum utilizes sodium ascorbyl phosphate (SAP), a form of vitamin C that is much more stable and less prone to oxidation than some traditionally used forms of vitamin C. This serum is wonderful for both sensitive and acne-prone skin! The recommended percentage for efficacy without irritation is different for various forms of vitamin C, and therefore they cannot be compared simply on a percentage basis. Our serum would be comparable to a 15-20% L-ascorbic acid serum. We use a combination of vitamin C, vitamin E and ferulic acid as this trio of ingredients has been shown to offer a compounding antioxidant effect.

Is this supposed to be clear?
A pale yellow, cloudy serum is not outside the realm of normal for our Vitamin C Serum due to the plant extracts (such as chamomile, clary sage, and konjac) used in the formulations.

Do I need to use sunscreen if Vitamin C Serum is applied in the morning?
Our Vitamin C Serum is rich in antioxidants making it a great choice for daytime use, however it doesn't replace a sunscreen. We recommend wearing a physical blocking sunscreen daily to help protect your skin from damage.

What is the consistency like?
The Vitamin C Serum is a thin, gel-like serum that absorbs quickly and easily into skin.

Is this good for acne-prone skin?
Our Vitamin C Serum is wonderful for easily congested and oily skin types. It is a concentrated blend of vitamin C, ferulic acid, and vitamin E along with nutrient-rich konjac root.

Do I apply this morning, night, or both?
We recommend using our Vitamin C Serum in the morning and exfoliants like our Super A Serum or AHA Exfoliating Peel, at night. If you are not using another serum at night, you may apply the Vitamin C Serum twice a day.

How much am I supposed to use?
We recommend using a dime-sized amount of Vitamin C Serum, which is usually enough to cover face and neck.

Does this have a fragrance?
We do not use synthetic fragrances in our line, however, this serum does contain konjac root, chamomile and clary sage extracts which do impart a faint aroma. It does not have a strong smell and dissipates quickly.

Our formulas are created with the highest standards in mind - utilizing clean & safe ingredients to ensure beautiful, healthy skin.

Water Deionized, Vitamin C (Sodium Ascorbyl Phosphate), Alkyl Benzoate, Vegetable Glycerin, Water, Glycerin, Sodium Levulinate, Sodium Anisate, Clary Sage (Salvia Sclarea), Grapefruit (Citrus Grandis), Hyaluronic Acid, Amorphophallus Konjac Root Powder, Aloe Barbadensis Leaf, Vitamin E (Tocotrienol), Ferulic acid, Chamomile Flower Extract (Recutita Matricaria), Sodium Phytate, Xanthan Gum, Hydroxyethyl cellulose

Boxes are printed with soy inks on FSC certified paper. Glass bottles and droppers are fully recyclable. Rubber tops and plastic seals are accepted through our free recycling partnership with TerraCycle.

Customer Reviews

Based on 257 reviews
A new staple

I’ve had pretty great skin my whole life (27 years) so I decided to try a trendy adapalene gel product because why not, what’s the worst that could happen. Welllllll… It absolutely destroyed my skin. It made me look like a hormonal teenager and a year later I was still dealing with severe dark spots and unevenness. I decided to try this serum and wow! After about 6 weeks, my skin is visibly more even and glowy and my dark spots, while still there, have lightened dramatically. I finally feel comfortable going about my day without some sort of foundation on. Will be using this product regularly from here on out!

Sarah Alonso
A complete shock

Let me start by saying I feel like I have tried every product under the sun. From acne prone skin to dry skin to discoloration. I’ve had it all and yet no product has ever calmed and nourished my skin like this one. It gives me a glow and a suppleness that just looks healthy. 100% recommend!

blown away

absolutely blown away by this serum combo with the vitamin c night cream. it is night two (yes, only night two) and i am just blown away.

i feel my cheeks tingle in the best way. like a flower going to the sun. my skin is happy about this stuff - i *feel* it and it also shows!

was not expecting because of the price. but i’m so pleasantly surprised. MAD HIPPIE WORKS and i think y’all just earned a lifelong customer seriously.

Non-irritating on my dry sensitive, acne prone skin

I have used a few different Vit C serums and have always ended up with a break-out or irritated skin. I have been using this serum every second morning for two weeks and have noticed a reduction in my acne and no irritation. Very happy and will continue to use.

The very best

I’ve tried all vitamin C serums out there and nothing comes close. It works for my daughter’s acne as well as my skin discoloration and fine lines. So versatile!