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Image of mascara tubes + boxes on a white background
vegan, eco-friendly mascara
mascara close up
mineral mascara close up
paraben-free mascara



This dreamy, classic black shade of mineral mascara with peptides delivers beautiful, shiny, full lashes!   Apply a few coats for a natural look or layer for added drama and volume.

Free of silicone, petrochemicals, parabens, perfume, SLS, phthalates, animal ingredients, animal testing, synthetic colors and dyes. 




2-3 day shipping 

*Please note mineral mascaras require a few more coats than products with coal tar, synthetic waxes and dyes. For a bold look apply several coats. Formula is designed to layer without flaking or clumping.

Jojoba Oil – A natural moisturizer that nourishes lashes from base to tip.

Sweet Almond Oil – Contains vitamin E to nourish and hydrate lashes.

Peptides – Enhance the appearance of long, full lashes.

Boxes are printed with soy inks on FSC certified paper. Tubes are made of sustainably harvested sugarcane bioresin and are recyclable in local municipalities or accepted through our free recycling partnership with TerraCycle.

Water (Aqua), Iron Oxide CI 77499, Oryza Sativa (Rice) Bran Wax, Caprylic Capric Triglycerides, Candelilla Wax, Behenyl Behenate, Glycerin (and) Aqua (and) Myristoyl Pentapeptide-17, Stearic Acid, Glycerin, Phenethyl Alcohol, Caprylyl Glycol, Ethylhexyl Glycerin, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Linum Usitatissimum (Linseed) Seed Extract (and) Salvia Hispanica Seed Extract, Simmondsia Chinensis (Jojoba) Oil, Acacia Senegal Gum Extract, Water (and) Glycerin (and) Tilia Tomentosa Bud Extract, Cassia Hydroxypropyltrimonium Chloride, Phytic Acid, Sodium Hydroxide, Hydroxyethylcellulose, Polylactic Acid, Xanthan Gum, Tocopherol (Vitamin E)

Use volumizing brush included by sweeping the brush from base to tip of lashes to apply mascara. Apply a few coats for a natural look or layer for added drama and volume. This is a mineral mascara and more layers are needed than those with synthetic waxes and dyes.

How many coats of mascara should I use?
Mad Hippie mascara is formulated with versatility in mind. Applying just a couple of coats creates a soft, natural pigmented lash. To create a dramatic lash with maximum length and curl, use Mad Hippie eyelash curler to curl eyelash and then apply several coats of mascara until the desired result is achieved. The formula is created to layer without flaking or clumping!

Does this contain coal tar?
We formulated our mascara without the use of use of shellac, coal tar dyes, and aluminum powder.

Does the mascara expire?
Once opened, we recommend replacing the mascara every 2-3 months.

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